I don't strictly adhere to a fixed design process because I believe that every project is different and requires a unique approach.
My design methodology is more fluid and adaptive, allowing me to tailor my approach to suit the specific needs and goals of each project. I believe in embracing flexibility and being open to exploring different ideas and solutions.
Rather than following a predefined step-by-step process, I prefer to begin by thoroughly understanding the project's objectives, target audience, and constraints. From there, I immerse myself in research and gather insights to inform my design decisions. I collaborate closely with stakeholders and users throughout the design journey, valuing their feedback and incorporating it into my work.
I'm comfortable with experimentation and iteration, and I'm not afraid to pivot if a certain direction proves to be more promising. This flexibility allows me to uncover innovative solutions and create designs that truly resonate with users. Ultimately, my design process is all about adaptability, creativity, and delivering meaningful results that meet the project's unique requirements. The first question i will always ask is, whats your problem?
Research and Discovery
I start by thoroughly researching the project's objectives, target audience, and user needs. I conduct ethnographic research, carry out 1:1 interviews, and engage with stakeholders to gather valuable insights and understand the user journey.
Ideation and Wireframing
With the research data in hand, I let my creativity flow and brainstorm design ideas. I quickly sketch low-level wireframes and user flows to visualize potential solutions.
Prototyping and User Testing
Once I have solid wireframes, I move on to creating interactive prototypes using tools like Figma Sketch, or Protopie. These prototypes allow me to conduct usability testing, where I gather feedback and validate my design decisions based on user responses.
Collaboration and Agile Development
Collaboration is a crucial aspect of my proccess. I work closely with product owners, developers, and other team members. I actively participate in stand-ups and sprint planning to align design priorities with the overall product development.
Design System and Brand Consistency
I understand the importance of design systems in maintaining consistency and scalability. Therefore, I make sure to create and maintain design systems that align with the company's global guidelines and brand identity.
Data-Driven Decision Making
I am passionate about using data to drive my design decisions. I coach my team to seek and leverage data and insights, ensuring that our UX activities provide tangible value and support key metrics.
Leadership and Mentorship
I strive to build a collaborative and supportive culture, where we encourage empathy, curiosity, and autonomy.